10 Digital Marketing Tips and Activities for Small Business

Blog - Activity

Short term objectives:

Increase Recognition	Increase Engagement
Insert actions to be taken here	Insert actions to be taken here
Example: 3 to 4 number of posts per week	Encourage comments, forum pages, etc.
Blog publication schedule	Add social share buttons
Add RSS button	Insert actions to be taken here
Include social share buttons	Encourage comments, forum pages, etc.
Insert actions to be taken here
Example: 3 to 4 number of posts per week

Key Metrics:

Number of posts	Conversions
Number of social shares	Subscribers
Audience growth- unique and returns	Inbound links
Conversation rate	SEO Improvements

Social Networks

Short term objectives:

Facebook Fan Page

Insert strategic objective

Share a mix of relevant links, engaging content, videos, and polls

Upcoming events and create them in the events tab

4 posts per week

Engage with influencers

Optimise for SEO Google+

• 4 posts per week 
• Share engaging content, videos, images, and relevant links 
• Comment on posts 
• Utilise Google Hangouts 
• Create and promote upcoming events

Pinterest

• Create boards leveraging both content and company culture 
• Follow other businesses, thought leaders, customers, and partners

➤ Micro Blogging (twitter)

Short term objectives:

• Promote content through Twitter 
• Segment influencers and create lists 
• Utilize promoted Tweets 
• Communicate support issues from Social Media to support team, ensure follow-up 
• Listen to relevant conversations 
• Build reputation

Key Metrics:

• Followers 
• Mentions 
• Retweets 
• Retweet Reach 
• Replies Reach 
• Social Capital--influence of Twitter followers 
• Posts

➤ Social PR (bloggers)

Short term objectives:

• Update bloggers on a regular basis about all new thought leadership and new products 
• Interact with (plus interview, video, etc) at all relevant marketing conferences and local events

Key Metrics:

• Posts by social press 
• Referrals from social press

➤ Widgets

Short term objectives:

• Update bloggers on a regular basis about all new thought leadership and new products 
• Interact with (plus interview, video, etc) at all relevant marketing conferences and local events

Key Metrics:

• Usage of widgets (by count) 
• Posts/mentions about social widgets offsite

➤ Bookmarking/Tagging

Short term objectives:

Post key thought leadership to: 

• Reddit 
• Digg 
• StumbleUpon

Participate in communities:

Review blog sources to identify additional bookmarking sites that may drive traffic

Key Metrics:

• Referrals from bookmarking/tagging sites 
• Pages ranking on key terms from bookmarking/tagging sites 
• Views and submissions

➤ Blog Commenting/Q&A Sites

Short term objectives:

• Participate on relevant message boards, blogs, and Q&A platforms like Quora 
• Provide insight and thought leadership within your comments 
• Only include a link-back when relevant 
• Work positive comments into your posts and then follow-up with a more detailed plantation 
• Focus on building relationships

Key Metrics:

• Increased brand awareness on influential blogs 
• Link-backs and referring traffic 
• Influencer mentions

➤ Online video Promotion

Short term objectives:

• Update videos on social video sites and link to core site 
• YouTube 
• Facebook 
• Create video series for YouTube

Key Metrics:

• Referrals from social video sites 
• Views of videos on social sites 
• Pages ranking on key terms from YouTube

➤ Photo Sharing

Short term objectives:

Encourage employees to share any interesting and marketing relevant photos from social marketing or sales events 

Take pictures of any relevant marketing events 

Utilise photo sharing sites to share images with links back to blog and core site 

• Flickr Facebook Photo Gallery 
• Our Blog 
• Google Plus Photo Albums

Key Metrics:

• Referrals from photo 
• sharing sites 
• Views of photos on social sites 
• Pages ranking on key terms from photo sharing sites

➤ Presentation Sharing

Short term objectives:

• Create Slideshare presentations per quarter 
• Post webinars, slide decks, infographics 
• Optimize for SEO 
• Generate views and leads

Key Metrics:

• Followers 
• Presentations Presentation views 
• Number of leads generated 
• Total views 
• Downloads 
• Favourites 
• Tweets 
• Facebook likes

➤ Additional Notes & Objectives

Match Buyer Personas to Social Media sites, adjust strategy above to better fit personas 

Train sales about better use of social media 

Encourage employees to be active participants in social media--don’t be afraid to incentivize!

Author

Kr. Avinash Singh